Switching to Generic Could Save You a Fortune

Switching to Generic Could Save You a Fortune

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When you’re walking down the grocery store aisle, the options can be website overwhelming. On one hand, you see name-brand products, with their eye-catching packaging and prominent commercials. On the other hand, there are store-brand items, which are often more affordable but less familiar. Choosing store brands can be a smart way to cut costs without losing value.

Store brands are manufactured by third-party companies, under the store’s brand. Often, these products are very similar to their name-brand counterparts. The main difference? Private label options don’t include the high costs of advertising that national brands build into their pricing.

Many people assume that store brands are lower quality, but blind taste tests have shown that customers often can’t distinguish between store brands and popular brands. In particular when it comes to basic pantry staples like canned goods, the product is practically identical.

For over-the-counter medications, the active ingredients are regulated and must meet the same standards, so whether you’re buying branded medicine or generic pills, you’re getting the same thing at a fraction of the cost.

In other categories like cleaners, you might feel more hesitant to switch to generics, though you might be surprised. In case a cleaner doesn’t meet your standards, the savings can add up over time. Many retailers even provide money-back guarantees on store-brand products, making it risk-free to try.

The important thing is that you don’t have to go all-in at once. Try switching a few items initially—such as baking ingredients, cleaning supplies, or snacks. Over time, you may be surprised how much you’ve saved. By being open to store brands, you’ll notice significant savings in your grocery bill without feeling like you’re sacrificing quality.

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